Prime Highlights
- Flipkart added 8.5 million weekly active users in the first week of May, the highest among major e-commerce platforms.
- The company continues to dominate smartphones and electronics with an estimated 63-64% market share.
Key Facts
- Flipkart is a Walmart-owned e-commerce platform operating across more than 80 product categories in India.
- Amazon holds an estimated 25-30% share in India’s e-commerce GMV market.
Background
Flipkart has strengthened its leadership in India’s e-commerce market by gross merchandise value (GMV), holding an estimated 50-60% market share and recording the highest rise in weekly active users among major platforms. Industry reports said the company added 8.5 million weekly active users week-on-week in the first week of May, taking its year-to-date additions to 26.8 million users.
Now, the platform owned by Walmart reportedly counts up to 220-240 million MAUs, and continues to concentrate on boosting sales from current users rather than acquiring new customers via cross-selling and upselling tactics.
The company maintained its lead over Amazon and Meesho, with Amazon adding 6.6 million weekly active users during the same period while Meesho recorded a decline. Flipkart also outperformed rivals in overall user engagement growth this year.
Even Flipkart is quite dominant in categories like smartphones, electronics & appliances, where its share amounts to about 63-64%. It was reported that the sale of appliances still holds great scope for growth in the Indian market, owing to low penetration levels.
The firm follows the third-party online marketplace strategy, having 150+ million products in 80+ categories and also supports 450K+ sellers. The logistics wing of the company, called Ekart Logistics, fulfils close to 90% of its deliveries.
Amazon is right next to Flipkart with a GMV of about 25-30%.
