Prime Highlights

• Pernod Ricard recorded 11 per cent growth in India, driven by premiumisation and brand restructuring.
• The sale of Imperial Blue helped improve performance during the quarter.

Key Facts

• Pernod Ricard is a global spirits company with India as its largest market by volume.
• The company reported 6 per cent year-to-date growth in India for financial year 2026.

Background

The March quarter of the financial year 2026 is expected to see an 11 % increase in revenues in India by Pernod Ricard owing to healthy consumer demand, premiumisation, and the sale of its Imperial Blue business.

The company reported that its performance in India was still good, and this was due to an increase in demand for the premium products and also a change in consumer preferences. With the disposal of the Imperial Blue brand, growth was also possible during the quarter. India remains a crucial market for the company, being rated highest in volume and coming second by value.

Its portfolio of imported spirits, including Absolut and Chivas Regal, recorded double-digit growth. Local brands from its Seagram’s portfolio, such as Blenders Pride, also performed well. The company’s newly launched Xclamat! range added to the growth momentum.

Earlier in the fiscal year, Pernod Ricard India sold the Imperial Blue company to Tilaknagar Industries. After this move, its Seagram’s portfolio now includes brands like Royal Stag, Blenders Pride, and 100 Pipers, along with newer offerings.

The company stated that India’s spirits market continues to show strong fundamentals, supported by changing consumer trends. Its year-to-date growth in the last months of the financial year stood at 6 %.

Globally, the company reported slower growth, with quarterly net sales reaching 1.94 billion euros and minimal organic growth. For the nine months ending March, sales declined on an organic basis.